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Google Analytics
Measure your marketing
Do you know how effectively your customers interact with your online presence?
Understand Your Audience
Analyzing your website traffic paints a more complete picture of your audience and their needs - regardless of their current position on the "path to purchse."
See the Paths They Take
Tracking the routes people take to reach you and the devices they use to get there lets you meet them where they are.
Track Their Actions
Learn what people search for, look at and like, then tailor your marketing activities to meet those needs.
Quantify Performance Goals
Get a better understanding of which marketing campaigns really drive visits, sales and other actions from your users.
Fine-Tune Your Message
Use the results of your users' actions to determine which messages create results.
Analyze Data Scientifically
Measure; Analyze; Form a Hypothesis; Adjust Accordingly; Test; Repeat.
Quantitatively measure your customers' and potential customers' activity
Google Analytics allows you to see what's working with your online marketing. See how customers interact with your website, your marketing, even your social media. Then you can adjust and respond accordingly - making your marketing efforts more directly impact your bottom line.